Hi there — I’m SooLin, a Marketing & Growth Analyst with a background in content creation, social media strategy, and visual storytelling.

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Before shifting into performance and campaign ops work, I built a strong creative foundation through branded content projects with Notability, student orgs like KASA, and my brand. I’ve led social rollouts, edited videos, launched content calendars, and helped build community across Instagram, YouTube, and TikTok.

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These experiences sharpened my eye for what performs — and now support my work in paid media, testing, and performance strategy. Feel free to explore my creative work here, and check out my resume to see where I’m headed next!

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P.S. This portfolio highlights my early creative work! For more on my recent roles in analytics and paid strategy, download my resume or visit my LinkedIn.